Google AdWords Campaigns
When choosing to advertise your website on Google AdWords you need to first start out with a campaign. A campaign is a complete advertising group or advertising campaign full of ad groups, keywords and ads. Each campaign you create on Google AdWords has it’s own settings which can include:
- Geo-targets of countries, states and cities
- Demographics from age, sex, gender, income etc.
- Day-Parting or showing your ads at or within specific times
- Languages the ads appear in
- Max CPC (cost-per-click) across the entire campaign
- Choose which networks
- Content Network, places you on relevant websites participating in the Google AdSense program
- Google Search, for Google and their search partners
- Mobile Devices
- Daily Budget
- Scheduling
- Position Preference
- Ad Rotation
- Ad Frequency
These settings for your campaign can be changed or modified at any time and over time you will probably change these settings multiple times.
Google AdWords Ad Groups
After you create the Google Ad Campaign, you are then prompted to make an Ad Group. The ad group is what consists of the keywords and the ads associated with those keywords. From here you can choose your keywords from a broad sense to an exact sense. The difference between broad match and exact match is simple.
Broad Keyword Match is any keyword search performed containing that particular word or words in the search. If you bid on the keyword “steak” any search performed with that word in it will show your ad as long as you meet the min. bid requirements and have enough of a budget and have met the Google Advertising Policy standards.
Exact Keyword Match is any keyword search performed with only the keyword or keyword phrase in the exact order you selected. If you bid on the keyword “buy steaks” your ad will appear when someone searches “buy steaks” onlyas long as you meet the min. bid requirements and have enough of a budget and have met the Google Advertising Policy standards., if they type “steaks buy” your ad will NOT appear.
Keyword Phrase Match is any keyword search performed with the keywords you selected only in any order.
